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OAA Orthopaedic Specialists
Despite the calamity in our national health care system, one medical facility based in the Lehigh Valley is doing it right. The difference? Patients actually come first!
This mantra is frequently used but rarely applied in medicine as consistently as it is at OAA Orthopaedic Specialists on Cetronia Road in Allentown.Although this location opened its doors three years ago, the dream for this state-of-the-art medical practice began more than 30 years ago, when cofounders Peter Keblish, M.D., and Clifford Vernick, M.D., started Orthopaedic Associates of Allentown.
According to Nadine Bullock, Director of Administrative Services and a 20-year-veteran with the practice, “Before we broke ground we listened to patients for decades.” The result is this spectacular facility that promotes healing and wellness the moment you step inside.
Since different orthopaedic problems require different treatment modalities, the main concept behind the design and layout of the practice was to put “everything under one roof.”
“We are trying to satisfy the specific needs of the diverse patient populations we serve, from the mother of a 13 year-old soccer player to the 77 yearold hip replacement patient. All of their orthopaedic medical needs are located under one roof,” says OAA’s Chief Operating Officer, Vincent Hudson.
Therefore, in addition to offering nine musculoskeletal specialties provided by 25 physicians and surgeons, OAA’s spacious facility offers a state-of-the-art Diagnostic Imaging Center on the first floor, a nationally acclaimed, comprehensive physical therapy center, a 4,600 sq-foot Hand Therapy Center, and a 50,000 sq-foot fitness facility that promotes lifelong health, wellness, and activity.
Diagnostic imaging offers X-rays, MRIs, and cuttingedge CT-Scan technology. Physical therapy modalities include traditional therapy, aqua therapy, work-specific exercise plans, and personalized rehab programs. OAA even offers a full line of services to help companies deal with Workers’ Compensation issues—services such as a dedicated phone line, comprehensive treatment of injured workers, and case management.
The second and equally important concept incorporated into the new construction was the focus on world-class patient care and comfort, and on making things as easy as possible for anyone entering the building.
“The patients who come to see us are usually in some degree of pain” says Hudson, “so the last thing they need is a physically challenging facility when seeking medical care.”
To that end, OAA’s amenities are offered from beginning to end—complimentary valet service offered at the front entrance, concierge services offered in the lobby, building-wide wi-fi, high-definition flat-screen televisions, and dedicated computers providing Internet access in every waiting room. Even the carpets are color-coded according to specialty so that patients can easily find their way without getting lost. Friendly staff are everywhere with watchful eyes trained to offer any newcomer guidance and reassurance.
Clearly, the thorough advanceplanning and listening to patients has paid off, because now an average of 7,000 people each week cross the threshold to visit OAA’s physicians, surgeons, and therapists, and to take advantage of the Human Performance indicate that planners have achieved their goal of providing world-class patient care.
The “All under one roof ” philosophy extends to and is exemplified by totally comprehensive patient care: Surgeons, physiatrists, physician’s assistants, physical and occupational therapists, schedulers and nurses are all integrated partners who work in teams with the patient in the center of it all.
Best of all, patients save valuable time because they don’t have to leave the building in order to take the steps necessary to diagnose and treat an injury or chronic condition. For instance, if a doctor orders an X-Ray, CTScan, or MRI, the patient needs only to proceed to OAA’s Diagnostic Imaging Center.
If a doctor needs to coordinate a treatment plan with a physical therapist, the therapist isn’t a phone call away, but a 100-foot walk down the hall. If surgery is needed, consultation and scheduling is hosted the same day in a comfortable, private area merely steps away from the doctor or clinical coordinator, so in the event that any questions should arise, they can be answered immediately.
OAA’s team of orthopaedic specialists pride themselves on offering some of the most advanced treatments available not only in the region, but in the country. Many of OAA’s surgeons actively lecture to physicians across the country about how to provide the best orthopaedic care to their patients. Several other doctors and clinical staff also volunteer their time internationally to provide professional services to people in underserved countries.
Says Bullock, who herself had a double- knee replacement by OAA surgeons in November 2008, “I know firsthand the skill, thoughtfulness, and compassion of our doctors and clinical staff.When you’re weak and in pain, or in the initial stages of recovery, you not only need expert care, but encouragement and constant contact throughout the entire patient experience.”
“Since my first days at OAA, I’ve always been proud of the commitment and respect we show to each one of our patients. However, being an OAA patient myself reinforces that pride in the physicians and staff of OAA, and that confidence in the care provided by this practice.”
OAA also has offices in Lehighton and Hazleton.